Advertising Agency & Business Promotion
As an advertising agency, we plan, create and execute advertising and promotional campaigns for our clients. We offer a range of services, including advertising planning, campaign execution, and sometimes other forms of promotion and marketing. Under business promotion, we articulate broader strategies that use various methods, including advertising, to increase sales and awareness of products and services for our clients.
Advertising Agency Services
- Advertising Planning: We assist our clients to create and develop advertising strategies to reach target audiences.
- Campaign Execution: We create and oversee the execution of advertising campaigns, whether online or offline for our clients
- Creative Development: Our seasoned experts develop the creative concepts and materials for advertisements, such as commercials, print ads, and social media posts.
- Media Buying: We negotiate and purchase advertising space in various media channels.
- Digital Marketing: We agencies specialize in digital marketing services like SEO, social media marketing, and email marketing.
- Brand Management: We also offer brand strategy and management services.
Business Promotion
- Advertising: Paid advertising, such as TV commercials, print ads, and online advertising, is a key component of promotion.
- Sales Promotions: These are short-term incentives designed to encourage purchases, such as coupons, discounts, and contests.
- Public Relations: We build positive relationships with the media and the public through press releases, media events, and other activities.
- Social Media Marketing: We use social media platforms to engage with customers, build brand awareness, and drive traffic to websites.
- Content Marketing: Creating and distributing valuable content to attract and engage potential customers is our business.
- Direct Marketing: We reach out to the potential customers directly through email, mail, or phone.
Key Differences
- Scope: Advertising is a specific type of promotion, while business promotion encompasses a broader range of activities.
- Focus: Advertising focuses on informing and persuading consumers about a product or service, while business promotion aims to increase overall sales and brand awareness.
- Methods: Advertising primarily uses paid media channels, while business promotion utilizes a variety of paid and unpaid methods.
